Mainly in the first half of 2018, i worked on The new animated short film “Ikonen” consisting of now already finished five episodes and focuses on television and cinema advertisements with their semi-fictional advertising icons. In the first clip a brutally disturbing ego shooter game is advertised, whilst in the next catharsis follows in the form of a detergent with star potential. In their overall sequence the five clips form a multicoloured tableau that reveals the dulling and strive for optimisation of a consumption-driven society with humorous and grotesque excess.
At the same time, “Ikonen” is also an homage to the hedonistic advertising age. This series was/is part of the "commercial break" during the screening of both of the "might of young Engines" Movies in the Museum der Bildenden Künste in Leipzig 2018.
New chapters are in Progress.